If a company does not monitor its mentions on the Internet, it risks damaging its business reputation and, as a result, suffering financial losses, losing customers, and receiving a pool of fake news about the brand. Read the article to learn how to avoid these consequences and why monitoring mentions is a must for business.
Why monitor company mentions
Regular monitoring helps to solve the following problems:
Dealing with risks to business reputation
Negative customer reviews, contractor errors, competitive schemes are a serious threat to a company's reputation. Monitoring brand mentions allows you to quickly identify potential risks for the organization uruguay mobile database and avoid consequences. For example, if you quickly discover the original source that published false news that damages your reputation, you can quickly react, contact journalists, correct incorrect information, or delete the publication.
Monitoring mentions can also determine the company's image in the information field. The mechanics help not only to correct "weaknesses", but also to identify loyal media that present the brand in a positive way.
Example:
In the fall of 2021, Reuters, Bloomberg, CNBC and other major media outlets published a press release allegedly from the Walmart retail chain, which announced that the company would begin accepting Litecoin Foundation cryptocurrency as payment. However, this was a lie. The press release about the collaboration was published using the walmart-corp.com domain, which does not lead to the chain's official page. With timely monitoring, the organization could have identified the fake news and prevented its spread.
Formation of a pool of loyal customers and timely identification of negativity
Brand loyalty doesn't just happen, it needs to be built and maintained. Including by responding to customer comments. Let's look at the statistics again. According to a HubSpot study, 64% of consumers would prefer to buy products and services from a company that provides feedback. And 51% of customers with a negative consumer experience would return to make purchases if they received a personalized response to reviews.
In turn, from those buyers who often speak positively about the brand, you can assemble a team of loyal customers who will continue the chain of positive recommendations. Monitoring social networks will also help track and systematize the activity of the loyal audience.