Let's create a report format using "Exploration

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First, access any GA4 admin screen and select "Explore" from the menu on the left.

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Once you are on the data exploration page, click "Blank".

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You will be redirected to the following screen, so in the "Data exploration name:" section, give it an easy-to-understand name such as "Number of external link clicks."

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Adding a variable "segment"
Next, add a segment: Click the "+" sign to the right of "Segments."

fig05The following screen will then open, select "Event Segment".

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You will be redirected to the next screen, where you can give the "Untitled Segment" a name such as "Click Event" and click "Add new condition".

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Select "click" under "Events" on the screen that opens.

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You will be returned to the original screen. Make sure that the event name is "Click Event" and the condition is "click", then click "Save and Apply" in the upper left to save.

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Adding a "dimension" to a variable
Next, add a dimension. Click the "+" sign to the right of "Dimensions."

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Click on the "Links" tab.

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The child elements will then be displayed, so check "Destination URL" and click "Import" in the upper left.

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The following screens will then be displayed for "Segments" and "Dimensions".

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Adding variable "indicators"
Next, add "Metrics." Click the "+" sign to the right of "Metrics."

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Check "Number of events" under "Event" in the indicator type.

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Additionally, check "Total number of users" under "Users" at the bottom of the same screen.

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Once you have checked the boxes, click "Import" in the upper right corner of the screen.

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Then the "Index" section will be displayed as follows:

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Tab Settings
Add the dimension "Destination URL" to "Rows"
Next, move on to "Tab Settings" on the right.
"Segment Comparison" should already have "Click Event" in it, so drag and drop "Destination URL" from "Dimensions" to "Rows".

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Add "Number of Events" and "Total Number of Users" to "Columns" under "Metrics"
Next, drag and drop the "Number of Events" and "Total Number of Users" from "Metrics" to "Columns".

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When "Destination URL" is set in "Row" australia number data and "Number of events" and "Total number of users" are set in "Value", details such as the URL ranking will be displayed in the "Free form" area on the left.

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This completes the creation of a report on the number of clicks on external links.

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You can now check the number of clicks on external links from the "Explore" menu
From now on, you will be able to view it from the "External Link Clicks" in the "Explore" list.

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Finally… External link clicks are an important metric
This time, we explained how to create a report on the number of clicks on external links in "Explore". Although it is not a standard indicator in GA4, it is one of the important indicators that are essential for analysis in GA4 to understand user behavior. In order to strengthen your company's web marketing, we recommend that you continue to pay close attention to the number of clicks on external links.