The region where consumers are currently spending t

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However, that could soon change as more premium experiences are being offered in key countries in the region. “In China, there has been a surge in the number of centres that operate free-roam VR systems . Many smaller centres offering relatively low-end content have closed down in the last two years, prompting consumers to seek exposure to higher-quality content.”


Photo. Fidel Fernando
The most on VR outside the home is North America. Macklin el salvador mobile database shares, “$1 per minute is what many industry leaders are currently considering as a realistic target. In the U.S., a majority of consumers are not willing to pay more than $1 per minute most of the time.”

Meanwhile, according to Greenlight Insights, the average is closer to 40 cents per minute elsewhere in the world. That's considerably less, partly because of the sheer number of centers around the world that offer basic VR at a flat rate per half-hour or per hour.

However, Macklin argues that “at the end of the day, it’s more about how much the overall experience costs the consumer . ” Both the content and the length of the experience will impact consumers’ willingness to pull out their wallets. For example, in the US, the Jurassic World VR Expedition experience offered by Dave & Buster’s costs $5 for about five minutes of entertainment. That’s an affordable price for a large number of consumers. In contrast, a 50-minute experience priced at $50 will be considered less affordable in terms of both price and time commitment.