Among the most advanced technologies

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Understanding your buyer persona: Research and analysis Step 1: Market Research Did you know that market research can increase your restaurant's sales by 20%? This will help us understand current trends and anticipate the needs of our consumers, so much so that 78% of companies conduct this type of research. This process includes two different methods, each with its unique value in data collection. Qualitative methods: They involve gathering data through in-depth interviews, focus groups, and direct observation. For example, a restaurant might host tasting sessions with a diverse group of customers to get direct feedback on new dishes.


Quantitative methods: Now this type spain whatsapp number data of research is able to collect quantitative data through artificial intelligence (AI), for example, tools like SmartCounter , People Counting or Porter Metrics are people counters that gather accurate data on the flow and behavior of your buyer persona within establishments such as restaurants. These counters indicate how many people enter and leave the business, the duration, frequency of their visits and even facial expressions. you will also find video cameras with facial recognition software and behavioral analysis, motion sensors and real-time data analysis. Remember that it is very important to combine both methods to get a complete view of your market.