If CBOs won’t spend your budget, it means that Facebook is not delivering your creative because it can’t find customers that will purchase at your target CPA using the creative that you have.
Solution: Be patient with your CBOs and Cost Caps. If they’re not spending at first, wait a couple of days before making any changes. If they’re still not spending, always optimize your ad creative and copy before increasing your caps.
This is the single hardest thing to do with CBOs: trust it and not touch it.
Especially when you see jamaica mobile database bad initial performance.
As a profit-sensitive media buyer (which is good) comparing two ad sets too early (which is bad) you’re knee-jerk reaction will always be to kill the one with the highest CPA (which is really bad).
Why?
Because Facebook’s platform can detect changes in trend lines and direction, it will automatically shift the budget to the ad set likely to perform better. What’s more, it’s able to analyze indicators about future performance.
As humans, all we’re able to do is look at a mere snapshot of data when trying to predict the future: our data. Facebook, on the other hand, is analyzing near exhaustive data orders of magnitude larger than what we can see.
First, stop making decisions in your ad account based on one to three days of data. Train yourself to look at larger windows of data: ideally larger than 14 days. Second, and this is the real key …
Solution: Only touch, tinker, and make manual changes within your CBOs on the ad creative itself — the ultimate human-led performance lever. Let Facebook worry about shifting your budget.
After all, that’s what it does best.