There are five main benefits to listing ads. To understand the benefits, we will also explain the background to how listing ads work and the circumstances of users who view listing ads.
You can approach customers who have a clear desire to buy.
There is no minimum advertising amount, so you can advertise even with a small amount
Compared to other marketing measures, you can get traffic relatively quickly.
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1. You can approach customers who have a clear desire to buy
The first benefit of listing ads is that they allow you to approach customers who have a clear desire to buy .
Since listing ads are ads that are displayed in conjunction with users' search terms, if you can display ads for search terms that indicate a high desire to purchase (transaction queries, Do queries, and Buy queries), you can attract highly likely customers.
High-intent searches (also known as transactional, do, or buy queries) are searches that have the intent to take some kind of action on the web.
Specifically, examples include "Web advertising inquiries" and "Web advertising document downloads." Phrases based on search intent are classified into three categories: "navigational queries," "informational queries," and "transactional queries."
Classification Definition example alias
Navigational Queries Search queries with the intent to visit a benin number data specific site ・Keyword Marketing Inc.
・Google Ads ・Guided queries
・Go queries
Informational Query A search query with the intent to obtain information from one or more websites
・What is Web advertising?・How to get started with Web advertising
・Tips for Web advertising ・Information queries
・Know queries
Transactional Queries Search queries that have the intent to perform some action on the web ・Web advertising inquiries
・Web advertising document downloads ・Transactional queries
・Do queries
Reference: A taxonomy of web search
Since listing ads can be delivered to users who enter search terms that clearly indicate the action they want to take, they are more likely to lead to conversions (purchases, contracts, requests for information).
2. There is no minimum advertising amount, so you can advertise with even a small amount
The second advantage of listing ads is that there is no minimum investment, so you can start with a small amount.
The total cost varies depending on the cost per click (= cost per click) of the keyword you set for distribution, but there is no minimum price. Therefore, it is an easy way for businesses that operate locally (such as local beauty salons, bone setting clinics, dentists) to use internet advertising.