A common mistake when selecting a profile

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As you can see, there are different types of influencers and, although the most common way to group them is the one already mentioned, it must be clear that a mega-influencer or Αll Star profile does not imply the success of a campaign for your company or shopping center.

As we have already said, the key is to select the algeria mobile database right person. To do this, in addition to the followers, you must assess the niche in which the influencer operates, since they must be experts in topics that fit with your brand and the campaign in question. We should not use an influencer whose niche is sports for an action in which fashion operators are promoted (or vice versa).

The location , engagement and values ​​conveyed by the prescriber are also very relevant factors to take into account, since these are the characteristics that will convey truthfulness, authenticity and closeness to the campaign.

If you have in mind a long-term collaboration or even the selection of ambassadors for your shopping centre or retail company, at Bannister Global we recommend considering a combination of micro-influencers and nano-influencers with local relevance or in the centre's area of ​​influence , with a more relevant profile, a macro-influencer for example, that brings notoriety to the campaign in your closest area.