In fact this outsourcing is In fact, this outsourcing is very common, according to this CMI chart:Outsourcing of Content Marketing activities in BBSource: Content Marketing Institute.The larger a company is, the greater the tendency to outsource content production, but companies of all sizes tend to do this outsourcing.For it to work well, it is necessary to designate someone to manage the work of freelancers.
Define the objectivesThe objectives will guide all the work. For chinese overseas british data example, is your company's intention to increase traffic to its website and blog? Increase engagement on social media? Increase the lead base? Lead leads to a purchasing decision? Strengthen your authority in the market? Rebuild the company's reputation? When talking about objectives, this also includes the intention of each specific content.
Is the target to get Is the target to get the visitor to download an ebook? Or is it getting him to follow the company on social media? Or leave a comment?This definition of objectives is essential for each content to play its role and for the strategy to work. number of tasks required in a content strategy, it is essential to rely on technology and automate whatever is possible.