WebExpo through the eyes of AITO people

[suchona.kani.z]

Only a limited number of accounts are targeting the previous branded and competitive campaign, which either have no competition or the competition has not had time to prepare. This is not the case with general phrases. There are already accounts in these sectors that have applied expanded ads. If we also take into account the quality score, whether of keywords or text quality, the results are mixed.

For these general campaigns, you may notice that the deviations are not significant yet, so I won't draw any conclusions right now. I'll bring you those when more data is available.

Expand ads or not?
What's the takeaway for now? For brand campaigns, there's nothing better you can do than update your ads as soon as possible.

For competitive campaigns, take advantage of this opportunity overseas chinese in uk data when other PPC specialists are not able to keep up. You have a unique opportunity to take advantage of this situation. God knows when it will happen again.

Don't expect any extra improvement in results for general campaigns , but you certainly can't hurt them significantly.

Look forward to further evaluation of the results soon.There were dozens of lectures during the festival.

It's impossible to cover them all. We sent coders, so of course they chose lectures about technology and a bit of toys.

Here's a brief list of what trends we can expect:

Trends that await us in technology

First, come and soak up the atmosphere of the festival, where the greatest programming talents gather:



Where are the boots going?
Several lectures were devoted to the future and programming of (chat) bots. The truth is that today's ones are simply primitive and can't do much.

Also worth mentioning is Mike Amundsen's lecture, which also reminded us of something from the history of bots. Did you know that the first chatbot can be called Eliza from 1966 (yes, really). It was the first to pass the Turing test.

A bot meets the Turing test when, when communicating with you, you are unable to determine whether you are talking to a person or to technology.