Why can workflow help us in email marketing?

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When we talk about workflow for inbound marketing, we usually refer to lead nurturing . Through lead nurturing, automated messages guide the potential client until they reach conversion . The normal thing is to try to ensure that, if a lead wants to obtain more information, they can receive it instantly through an email.

The workflow does not have a defined structure, but as canada mobile database we have mentioned above, automation must start from a specific action by the user . This action generates an active response made up of one or more messages that have a specific order and that have time intervals previously defined in the CRM platform and in consensus with the company itself.

Content that is often critical to workflow should be personalized based on data stored in the database , which can range from the user's personal name to the title of the newly requested download. If someone receives an email with personal details, they may feel more comfortable with the message they received.

These peculiarities should be analyzed and studied by the company to know exactly what level of trust the user has (for example, we can distinguish between a client who is in the retention phase versus a lead in the exploration phase). Therefore, there can be no good strategy if there is no sensible content marketing plan that is linked to what the client or user is looking for.

In short, if you use an email marketing strategy that makes the most of your automation tools, you have the opportunity to fully track all leads . In addition, the platforms we have talked about in this post will help you have control over any communication channel and use the database correctly.

In this way, you can contact Bannister Global, where we will tell you how to properly prepare an email marketing automation strategy and planning based on our experience and professionalism.