How to convince shopping mall customers: quick, easy and simple dynamics

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The key to successful implementation of these promotional actions is to propose a simple and clear dynamic, in which it is very easy to associate that physical visit or purchase with access to exclusive content , contests, raffles or other benefits for the shopping centre customer. How? There are different alternatives.

Purchase tickets in exchange for codes
In this case, the promotional process is reduced to one step in person : presenting the purchase receipts at a physical point to exchange them for a card with a single-use code, which will give access to the rest of the steps to participate in the campaign. To redeem this code, it will have to be scanned or entered into a form located on the chile mobile database corporate website (and also increase web traffic data), in which some very basic personal data will also have to be completed. In one minute, the customer will have completed their participation in the promotion and, in addition, if we choose the right tool, they will have realized that it was simpler and easier than they thought, something that in the pre-COVID world would have taken much more effort.

Digital Gymkhana
If the shopping centre has an APP, it is time to take advantage of it by organising an online gymkhana full of prizes . For example, for the Christmas campaign, the challenge could be to find the 5 essential objects or characters for these holidays. How? To do this, 5 totems will be placed throughout the shopping centre with a QR code each, and participants will have to scan them all to complete the route. Among all those who do it correctly, a grand final prize will be drawn, and a symbolic direct gift can even be given for completing the participation. This modality can even serve to generate a repeat visit to the shopping centre , since if instead of placing all the totems at once, they are discovered progressively, it will be necessary to go to the centre on several occasions to complete the participation. Of course, it is essential to keep in mind that the greater the effort, the greater the reward for the customer.