7 things the agency won't tell you on its own

[suchona.kani.z]

1. Have an exit plan

What happens if he wants to end his cooperation with the agency? Even if they are nice people who provide top-notch services, it may happen that the cooperation ends.

Remember that the website code is yours and yours alone . According to Czech law, you do not have copyright on the code. The contract should clearly state that if you terminate the cooperation, the agency must hand over the code to you in its entirety and you have the right to continue to use it as you wish.

There is no specific legislation in the Czech environment and agencies often refuse to hand over codes. Sometimes because they are afraid of their know-how, sometimes because they want to make it difficult for you to leave and thus retain clients. Ask for guarantees right from the start.

This applies not only to website code, but also to marketing tools cash app database such as Sklik, Adwords, Analytics and others.

2. Have hosting with a web provider
The agency that makes your website should also offer you hosting on its server . Why? Because if something goes wrong with the website, you know exactly who is responsible – your agency.

The server does not necessarily have to be physically located at the agency – for example, we have servers in Prague 3, but we are based in Michle, the agency needs virtual access . Many clients hesitate to move their website to another server because it seems more expensive. However, savings can be a double-edged sword.

For example, at AITOM we take care of a client's website, which, due to savings, kept its website on its own server somewhere in Prague. An error appeared on the website. The client asked us to fix it. Of course, that wouldn't be a problem, since that's how we take care of the website. However, the defect was on the server, not in the website code. It took us 14 days to find out who was taking care of the server and gain access, and that was for an error that took 20 minutes to resolve.