How to calculate the budget for Yandex Advertising Account

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the third advertiser will get 75% of the traffic. He will pay 65% ​​of it at the base rate, i.e. 5 rubles per click, and 10% at the rate of the closest competitor (6 rubles per click). In fact, the third advertiser will receive an additional 10% of the traffic that the previous participant did not receive;
the second advertiser will get even more traffic (already 85%). For 65% he will pay at the base rate (5 rubles per click), 10% at the rate of the closest competitor (7 rubles per click), and another 10% at the rate of a more distant competitor (6 rubles per click);
the advertiser with the highest bid will come out on top and receive 100% of the traffic, 65% of which he will pay at the base rate (5 rubles per click), and another 10, 10 and 15% at the rates of the 2nd, 3rd and 4th competitors (that is, 10, 7 and 6 rubles, respectively).
The VCG auction is good because it allows the advertiser to get a guaranteed basic traffic (65%), and pay only for attracted customers. Moreover, the higher the bid, the more traffic can be attracted (up to 100%). Accordingly, those who want to increase sales need to be ready to invest in Yandex Direct.

Full details on how the system works can be found atYandex HelpA.

To calculate your budget with Yandex Direct, you need to:

set the region for launching the campaign. You can armenia telegram data specify a specific area, region, and content. The main thing is that potential clients are in an accessible geolocation;
specify the time when users will see the ad. You can set a week, month, year. You need to choose the time especially carefully if the business is seasonal;
Budget forecast from Yandex Direct: what is it, why is it needed and how to use it - image 5
select keywords. They should match the queries of target users. To determine keywords, you can use the built-in search in Wordstat. For a more accurate selection, it is better to enter negative words.