Only 10% of B2B marketers say their usage of X/Twitter or TikTok increased in the past year. (CMI) 55% of B2B marke

[rifat28dddd]

Only 10% of B2B marketers say their usage of X/Twitter or TikTok increased in the past year. (CMI)

55% of B2B marketers currently using Connected TV as a marketing channel said they plan to increase their future use. Connected TV is the second-fastest growing channel after social media. (LinkedIn)

51% of B2B marketers say they create social media armenia telegram data content as part of their influencer programs, making it the most popular type of influencer content. (TopRank)

30% of B2B marketers say they have the right content marketing management technology, but aren’t using it properly. (CMI)

72% of B2B buyers say they are most likely to engage with content that drills down into relevant or specific topical areas. (Demand Gen Report)

B2B content marketing and AI

Nearly three-quarters of B2B marketers (72%) say they use generative AI, but 61% say their organization lacks guidelines for its use. (CMI)

Only 1 in 4 B2B marketers say they have an extremely good understanding of how to use AI in marketing activities. (LinkedIn)

43% of B2B marketers cite insufficient AI skills as a barrier to implementing GAI in their organization. (LinkedIn)