Due to the gigantic search volume, the Baidu Keyword Planner is one of the most reliable tools. The disadvantage, however, is that a pay-per-click account is required to use it, and applying for it involves a huge amount of bureaucracy. A list of keywords can be generated by entering a specific key term. Content and link building: quality over quantity As with Google, high quality standards now apply to external and internal links as well as on-page and off-page content. Content should be geared towards the Chinese target group and offer Internet users real added value.
When it comes to backlinking, Baidu prefers Chinese websites to foreign ones. the performance of competitors. Just as high-quality content on Wikipedia and industry-specific BB platforms can improve Google rankings, it is spain number data advisable to use Chinese channels such as Baidu Baike. An appropriate presence on WeChat, China's most important social network, is now also out of the question for small and medium-sized BB companies that want to operate successfully in the Chinese market. Attractive, target group-oriented videos on the YouKu platform (BASF and Siemens in particular are setting a good example here) and an active account on Sina Weibo also usually lead to a better Baidu rank, more visitors to the website and ultimately more sales.
Conclusion China is one of the largest economic powers. Many German BBs have now discovered the potential that lies behind it. Anyone who wants to gain a foothold in the Middle Kingdom has to pay attention to a number of things when it comes to search engine optimization. Baidu is China's most important search engine. Anyone who wants to successfully run search engine optimization here and already has prior knowledge of Google does not have to start completely from scratch. Nevertheless, there are numerous market and culture-specific features that you should keep in mind.