How much should you allocate to content creation?

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In order to calculate your ROI, you must first set clear goals for your content.

What do you want him to achieve?

More traffic? More potential customers? More sales?

Content marketing goals should panama mobile database align with your overall business objectives. Common goals include:

Increase brand awareness.
Increase website traffic.
Generating potential customers.
Converting leads into customers.
Improving customer retention/loyalty.
The more specific, the better.

Instead of just “increasing traffic,” aim for something like “increasing organic traffic by 25% in Q3.”

Once you know your goals, you can determine the key metrics to track.

Key metrics to track include:

Organic traffic.
Number of contacts generated.
Conversion rate.
Engagement (time on page, shares, comments).
Sales/revenues.
Tools like Google Analytics 4 are your best friend for tracking these metrics, while platforms like Semrush and Ahrefs offer robust content analytics.

The metrics you track will depend on your unique goals, but in general, the more data you can collect , the better equipped you will be to measure and improve your content marketing ROI.

Let's look at an example of how to apply the ROI formula to a real business.

Let's say you run an e-commerce store selling electronics. You spend $100,000 to create a series of blog posts and videos promoting a new line of automatic coffee machines.

The result of this content is the sale of coffee machines worth CZK 500,000.

Do you remember our formula?

Fill in these numbers:

- (500,000 CZK - 100,000 CZK) / 100,000 CZK x 100 = 400% return on investment.

That is a truly impressive return!

This is a simplified example. In reality, drawing a direct line from a piece of content to a specific dollar amount of sales can be more difficult.

And that’s where the magic of attribution models comes in . Attribution helps you understand which touchpoints (including content) influenced the conversion.