Avoid using outbound links if possible

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I mentioned earlier that the main goal of LinkedIn’s algorithm is to keep users on the platform. This, of course, conflicts with the outbound links that drive those users away from the site. It’s an uncomfortable reality for marketers who would like to drive this traffic to their own websites or landing pages.

LinkedIn posts with outbound links can still get portugal mobile database reach, but it puts you at a disadvantage. Studies have found that posts without links have an average of 6x more reach than posts with links. Posts without links also get significantly more engagement and comments, despite being shared less frequently.

Consider reserving the majority of your off-page CTA content for paid campaigns where you can buy clicks and reliably drive traffic . For organic content, consider other valuable actions you can drive rather than going off LinkedIn, such as following your brand’s LinkedIn page or contributing to a conversation.

Prioritize specialized knowledge and insights
A key aspect of LinkedIn’s latest major algorithm update, which took place in June 2023, is the increased emphasis on real knowledge and expertise. “The platform is looking to highlight more knowledge and advice shared by experts,” Buffer says. “The algorithm determines what expertise is relevant to users by identifying the user’s interests based on information and activity in their profile.”

This is a positive development for B2B brands, which tend to offer targeted specialization within a certain category. If you create content that connects with a target audience of buyers and decision-makers, it is more likely to appear in the feeds of others with similar expertise.