Brand Dilution Brand Dilution can occur

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For example: Franchise Success: McLaren Partners with OnePlus to Launch “McLaren Edition”. Failed Franchising: If a well-known beverage brand franchises to a shoe manufacturing company, this can be confusing to customers. 2.2. Join the right aviation industry Expanding into the wrong market can harm your brand.


For example: A Vietnamese fashion chain decided to open a coffee shop but failed to meet expectations for service quality. A traditional fish sauce brand tries to produce a soft drink, confusing consumers. 2.3. Loss of consistency Failure to maintain core values ​​is a major cause of dilution.


For example, a premium coffee brand in Vietnam belgium whatsapp number data launches a low-end product line, which can cause a loss of trust from loyal customers. See now: Tet 2025 – 06 important customer insights that businesses need to know 3.


Consequences of Brand Dilution The Consequences of Brand Dilution The Consequences of Brand Dilution Brand dilution not only directly affects product quality but can also reduce the competitiveness of businesses in the market. Once the brand image is blurred or unclear, customers will easily switch to choosing more reputable brands.


3.1. Reduced brand recognition When a brand focuses too much on product extension without focusing on its identity, customers will feel confused about what the brand stands for. This leads to a loss of recognition and makes the brand fade away in the minds of consumers.