5. Political branding

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Very few people know that building a personal and professional image is a practice that has been carried out for hundreds of years in politics. Of course, today we call it political branding because of the different tools and techniques that are used to create it, which have had real impacts.

This marketing action is widely used by politicians – whether during electoral campaigns or not – to pave the way to positions of power within the different democratic paths that exist.

A clear example of this is the former president of the United States, Donald Trump, who for years was known as an eccentric millionaire and who, in 2017, after years of using political branding to distance his image from the negative aspects of his life, was able to establish himself as the 45th president of the most powerful country in the world.

6. Social branding
This process bases much of its execution on social interactions to create and build a brand . The main purpose of this is to establish real and long-lasting relationships and connections between stakeholders, consumers, fans, etc. and the brand.

This is currently widely practiced on social media due to the immense reach and response that can be generated. For example, major brands in the world such as Volkswagen create situations where users actively participate by uploading photos with the brand's cars, which the company takes advantage of to promote itself.


7. Employer branding
In short, employer branding is considered to be a strategy to build and maintain a positive image of the organization in the minds of its employees.

This is obviously very beneficial for companies when it comes to improving the perception of their clients, and future talents, by being recognized as a good employer .

Furthermore, one of the main benefits it produces is transforming employees into the company's first advocates . For example, in the case of Apple, its employees are active users and often fans of its products, which helps improve the overall image and experience of its customers .

8. Digital branding
Digital branding is simply the natural response that traditional branding had during the digital transformation and the need for brands to work on their image in innovative spaces where users spend much of their time.

Aspects such as Digital Marketing , Content Marketing , social networks and influencer marketing are some of the points of contact that have replaced the main channels of communication with audiences and that digital branding takes as preferred channels.

There are many brands that have argentina phone number list built their image solely through digital media. For example, Xiaomi, the electronics manufacturer, has used this medium to form its brand identity and expose it to the world.

9. Emotional branding
Finally, in our list we will address a type of branding that focuses on the creation of positioning strategies in order to establish emotional connections with the audience, to strengthen the bond between the company and its customers.

In this way, the product or service being marketed is made much more humane, in addition to attracting the consumer through their feelings without focusing too much on the logic behind it.

This can be widely seen in insurance companies, which, using the fear of a tragic event that threatens the lives of their loved ones, encourage the public to buy policies in order to financially protect themselves against such an event.