Highlight a collab
Collaborating with an influencer or another brand? Highlight this partnership within your Instagram Stories and encourage them to do the same. This can help expose your brand to their followers and vice versa. Don’t forget to tag the collaborator and use the link sticker to drive viewers to the collab collection or another page.
? Read more: Small Business Collaboration Ideas To Boost Sales and Reach
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Shopify comes with powerful tools that help you list, promote, and sell products on Facebook and Instagram. Create product collections, showcase your brand, and make sales on the social networks.
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23. Quiz your audience
The quiz sticker is another feature within Instagram Stories that can help boost engagement. Test your audience’s knowledge of your industry by creating multiple choice quizzes. This gives you the opportunity to educate them in the answer reveal. This is especially useful for industries rife with misinformation, including wellness, skin care, and performance beverages.
Here’s how Paula’s Choice uses quizzes to bust myths about its industry:
Instagram Story example austria mobile database sharing a quiz
When to use this
One of the most interactive Instagram story ideas, this is a fun way to lead followers through an engaging FAQ and teach them more about your products or business.
24. Highlight your latest photoshoot
Among Instagram Story ideas for fashion and accessories brands, this one packs a punch. Get the most out of collection and product photo shoots by sharing the polished results and the behind-the-scenes footage to Instagram Stories. This is a great way to repurpose photos that took a ton of time and effort to produce, and to announce new collections and products.
? Read more: Boost Sales With Digital Lookbooks and Lifestyle Photography
Social media is powered by trends, memes, humor, and current events. Tap into what people are talking about by putting a spin on a meme or trending topic in a way that’s relevant for your brand. Remember that the success of using this Story idea relies on being authentic. If your brand has a serious tone, jumping on a funny meme may feel out of step.
Here are two examples of ways brands are jumping on memes, with BarkBox using the dog rating system popularized by WeRateDogs, and The Apartment tapping into Barbie fever in the wake of the movie release.