What does a Marketing Manager do?

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The Marketing Manager is the professional in charge of conducting market studies and developing strategies that increase your company's results .

When these results are linked to sales objectives, you must take into account the desires and needs of consumers when they buy the products you offer, increasing the reach and strength of your brand.

Therefore, your work is linked to the 4Ps of Marketing :

Product;
Price;
Square;
Promotion.
You need to know the product you are offering very well, its price compared to other products on the market, and the main places where it is offered in order to promote marketing campaigns that can be carried out both traditionally and digitally.

In fact, a new professional profile that has emerged on the market is that of Digital Marketing Manager . But you need to be careful when appointing someone to that position, because a heavy user of digital media may not be a good Digital Manager for a company.

After all, what good does it do to know how many hits your channels have had if you don't know what to do to convert them into leads?

A Digital Marketing Manager will know what to do with that data , because his job is to:

be in tune with new market trends;
train and update, since this is a medium france phone number list that evolves very quickly
take charge of the strategies, analysis and results that the campaigns have generated.
The Marketing Manager does not need to be the executor of all the actions for a campaign to be executed. Therefore, he or she does not need to know how to put together an advertising piece (because that is the job of the designer or art director) or configure Google Adwords ads (since this is the job of the paid media analyst).

However, you need to know if the piece and the ads are appropriate to the campaign's proposal and objectives and monitor their actions to ensure results.

Some marketing actions nowadays tend to revolve around A/B testing , so don't worry if the campaign your company launched doesn't meet your expectations or even goes wrong. Just check the mistakes and do it again, and for that, you need the Marketing Manager.

Keep reading and learn more about this profile!