Clear? 4) Awards (prizes) If your restaurant can show off Michelin stars, the restaurant-entity will certainly be favored also from the point of view of SEO visibility. Making a more general discussion, industry awards and recognitions obtained in the real world also have an impact on the ranking. And the more important and prestigious an award is, the more value it adds to the ranking of the entity. Entities and ranking factors for local SEO Ok, but Well, my dear, that is precisely the question.
Unfortunately, Google is pretty silent on local SEO. What brazil telegram data we know for sure, however, is that local results are based on three main ranking factors: Relevance Distance Relevance While the concept of distance is pretty clear, what should we say about the other two? And, considering that a local business is an entity and that the Knowledge Graph paradigm also applies to local SERPs, how do these two factors connect to the ranking of the entities we saw before? Lots of questions and few certainties.
The good news? I can give you some pretty convincing hypotheses. No, don't worry, I didn't wake up seeing double this morning. On the contrary, I did what a good SEO consultant would do: I went to analyze the sector studies and the authoritative opinions of other SEO experts. Below I report the ranking factors on local SEO identified by Darren Shaw (well-known local SEO expert) in the 2020 Local Search Ranking Factor survey.