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The pandemic is also a catalyst for this process. Megatrend . Generation of social bubbles. The pandemic and its associated restrictions, on the one hand, and the intensification of virtual life, on the other, have activated the generation of social bubbles. Fragmentation has increased. The isolation of people and social groups has become more noticeable, bubbles are pupating and hardening. Human communication is weakening. Consumer Trends Using various sources and research results, we have formulated current consumer trends. Using an expert survey (the experts included marketing directors, marketing consultants, and marketing researchers), we ranked these trends by their importance and longevity.


We derived an index of the influence of these trends for Kazakhstan. And ecuador mobile database then we will tell you about these trends inimportance and longevity. Top consumer trends. The most significant and long-term. The growth of uncertainty is accompanied by an explosive increase in online life in all its manifestations. People are losing confidence, complaining of burnout. The need for emotional support and peace is growing. .Growth in the share of online purchases . The growth of mobile shopping (via smartphones) . Growth of online activity in all areas (education, entertainment, etc.


) . Growing role of marketplaces, platforms and applications . Growing and powerful flow of information. It is difficult to distinguish real information from fake. . Loss of the right to privacy of personal data and behavior (virtual and real) . Development of “new mobility” – sharing and rental of cars, bicycles, scooters . Growing importance of discounts and promotions in purchasing decisions . Growing uncertainty in all areas . Burnout, apathy (“I’m tired of everything”), need for support Obviously, trends related to the development of online activity in all its manifestations (shopping, education, entertainment, etc.