How much does an influencer cost?

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As we said before, there is no fixed amount in the influencer market, but generally, this type of service varies according to the following profiles and values:

5,000 to 10,000 followers: USD 100 - USD 500;
10,000 to 25,000 followers: USD 500 - USD 800;
25,000 to 50,000 followers: USD 800 - USD 1,500;
50,000 to 100,000 followers: USD 1,500 - USD 2,000;
100,000 to 250,000 followers: USD 2,000 - USD 6,000;
250,000 to 1 million followers: USD 6,000 - USD 10,000;
1 million or more followers: from: USD 10,000.
But what are the main factors that affect the price?
Before signing a contract with an influencer, you should consider certain points to determine whether the price offered makes sense.

The first aspect you need to take into kenya phone number list account is the platform on which the promotion will be made , since the values ​​can be different depending on the chosen channel. For example, no matter how creative it is, a promotion on Facebook or Twitter is usually less expensive than on YouTube , for example.

Another relevant point is the number of followers, however, it is essential to know the level of engagement between the influencer and their audience . Ultimately, you don't want your product or service to be offered to fake profiles, who only form a number, right?

Finally, closing the deal directly with the influencer or with an agency that takes care of their public image also brings a price difference, given that the company certainly charges an additional amount for this intermediation.