9. Make it easy to add products to the cart

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When the user is ready to purchase, they click “Buy,” “Add to Cart,” or “Add to Bag.” Regardless of which button the store uses, the only requirement is to have a clear and objective CTA , free of confusion and distractions.

After this action, the site has two options:

Keeping the user on the same page: This encourages them to buy more items, but can lead to many abandoned carts.
Direct the user to the cart page: which encourages them to complete their purchase, but discourages them from adding more items.
Both approaches have their pros and cons, so you can run an A/B test to see which one works best to sell more on your ecommerce site. In any case, what matters is giving the buyer a clear path and not losing them.


10. Simplify the payment process
The checkout process should be simple so as not to create obstacles . If the consumer faces difficulties, has to think a lot, take time to do what he wants, encounter errors and other problems, he may end up giving up on the purchase.

Create a payment system in just a few steps, following the standards already used in e-commerce, so that actions are intuitive.

A good idea is to show these steps visually, so that the client knows what stage they are at.

The process can generally be summarized in three steps:

ID;
delivery;
pay.
It is also important to avoid distractions in the process. Most online stores remove navigation buttons and links on the site to prevent the user from taking other paths and leaving the purchase behind. Check out this example from Falabella:


11. Create upsell and cross-sell offers
Don't miss the opportunity to increase the netherlands phone number list customer's purchase value. The important thing here is to focus on offers that are useful to the consumer — especially considering the current context — and related to the product they are buying.

To do this, you can use two strategies:

upselling : offers of substitute products of higher value;
cross-selling : offers of complementary items to the purchased product.
Amazon, for example, makes these offers on the product page itself, offering different models of the product (upselling) and items that are often bought together (cross-selling).