Mobile optimization remains key
Just as it has been found to be a key part of M&E SEO success , mobile optimization remains a huge element in iGaming. Being an internet-based sector of the entertainment industry, having a sleek, optimized, engaging, mobile-friendly mobile app or website should be a given. This is especially because they also help increase engagement, become quick options that build brand trust, and give access to key data to act upon.
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Mobile optimization is essential not only to reach those on the go, but also anyone who simply wants a convenient way to engage in gambling and betting. In 2020, some figures pointed to over 70 percent of iGaming turnover coming from remote devices. At least for the sportsbook section of iGaming, having a fast app is essential to the experience when live and in-play betting options are available and desirable.
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Each country, or state in the case of larger countries like the US and India, should be treated as a single, individual market for all brands in the iGaming business. Many platforms have to be geo-blocked anyway, so they may as well develop localized SEO for their apps. A whopping 57% of search queries originate from apps, as we’ve found at RankTracker , which shows how important it is to have localized content and optimize locally