Once you have a deep understanding of your market and your audience, the time comes when you need to get creative.
With a value proposition you can give meaning to your brand and show how your product can solve the problems of a particular audience.
Building a well-defined value proposition will allow you to establish a differential, encourage recall and maintain coherence in your communications.
The value proposition is built by describing the benefits you offer and who they are designed for and why they need it. You must show that you understand the true needs of your ideal client better than anyone else .
3. Determine the communication channels in which you will execute the strategy
Once you know who your potential buyers are and what you can offer them, it's time to decide what your communication channels will be .
Some traditional channels, such as television or commercials , can increase awareness.
However, since you are not allowed to choose who you target, you may end up reaching a lot of people who have no interest in what you have to offer (which is a waste of resources).
On the other hand, with digital channels you norway phone number list can target those potential customers who fit your Buyer Persona and, thus, send your message to those who may really be interested.
Some of these channels are:
social networks ;
website ;
virtual store ;
blog .
Digital Marketing gives you the power to segment to speak only to the audiences you want .
So in your research, you should ask yourself about the channels your Buyer Persona uses and strengthen your digital presence only on the channels that make sense according to their profile.
2. Build your value proposition
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