A 2011 algorithm update seeks to understand which searches require fresh content (see factor 125).
In such cases, the user expects to see the most up-to-date information possible, so Google prioritizes the most recent content, while outdated content falls in the rankings.
46. Relevance of updates
To have fresh content, you don't need to have published your page recently, but it is essential that you have made updates to your old pages.
However, these updates must be relevant (changing an entire section, rather than one word or another) in order for the pages to be crawled and indexed again by the search engine.
47. Frequency of updates
If Google identifies that the page is frequently updated, it constantly "visits" the page to monitor it and if it always has new content to display in the SERP, it positions it better than an outdated post.
48. List of related topics
When writing a text with several topics, it is interesting to put them in the introduction with a direct link to them. In addition to helping the reader, Google can turn them into sitelinks or featured snippets that attract more clicks in the SERPs.
49. Bullets and numbered lists
Bullets and numbered lists are not a direct poland phone number list ranking factor, but they do help improve the scannability of the text and reader engagement. This sends signals to Google that the content is relevant to the user.
50. Quality of outbound links
Inserting links to external pages (outbound links) can benefit your page's ranking.
This study shows that pages with links to quality and authoritative content gain ranking points. John Mueller clarified that this is not a ranking factor, but it does improve user experience.
51. Purpose of outbound links
In addition to analyzing the quality of outbound links, Google also monitors the anchor text and content that receives backlinks from the page to better understand its topic.
45. "Fresh" content
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