133. Domain diversity in the SERP

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zihadhasan012
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Joined: Thu Dec 26, 2024 5:22 am

133. Domain diversity in the SERP

Post by zihadhasan012 »

Google is looking to diversify the domains that appear in the SERPs so that users have a greater variety of answers and opinions on the topic they are searching for.

Brand signs
For Google, brand signs help identify companies that actually exist and what their relevance is in the market, and this influences the ranking. Now find out what these signs are:

134. Brand quote without link
Google recognizes a brand quote and the context in which it is inserted. Even without a link, this mention helps strengthen the brand in the eyes of Google and favor your site in the listing.


135. Mark in anchor text
Using your brand as anchor text for backlinks leading to your website is a sign of strength.

136. Brand searches on Google
The more Google searches for your brand, the more confident the search engine can be that it is known and relevant in the market.

137. Brand searches on Google with specific keywords
If people tend to search for the brand name associated portugal phone number list with a keyword (rock content + content marketing, for example), the site tends to gain ranking points for those terms.

138. Active pages and profiles on social networks
Having a page on Facebook, Twitter, LinkedIn and other networks , with a relevant number of fans and frequent posts, is probably a signal to Google that the brand really exists and is relevant.

One evidence of this is that Google has registered a patent to identify whether social media accounts are fake.

139. Registering your company on Google My Business
If your business is a local business and is registered with Google My Business, the search engine has more evidence that your business exists and can assess your reputation through user reviews.
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