How does this work in practice?

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zihadhasan012
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Joined: Thu Dec 26, 2024 5:22 am

How does this work in practice?

Post by zihadhasan012 »

It is always important, after conceptualizing an idea, to show concrete examples of successful cases. In the case of the topic discussed in this content, there are some companies that have been successful in working on the consistency of their brands.

Check out some below!

Netflix and its communication
An example already mentioned in this post, Netflix is ​​a success story when it comes to brand consistency.

For years, the company has maintained its position as a company committed to important social causes, with a humorous language, that interacts a lot with its audience on social networks and, mainly, that uses excerpts from films and series to generate entertaining content .


Rappi and the good use of visual identity
Rappi is another good example of brand consistency. Language is an important highlight, as the company has a very close communication with the public.

What stands out the most is the visual standardization, respecting the red color, which gives us a sense of urgency and a font that conveys the idea of ​​speed. The company uses its identity well in the campaigns, generating good consistency.


Totto and its connection with lifestyles
Totto also stands out for its campaigns, which are always very well produced, in addition to its brand activations , sponsoring, for example, the Colombian Olympic Committee and Marian Pajón, an athlete who has two gold medals.

Short, memorable, with a distinctive sound romania phone number list and an attractive visual identity, the company preaches an adventurous lifestyle, always maintaining sophisticated and precise communication.


In this way, the company uses this approach to link its brand to these segments, exploring the graphic part of the campaigns. Investing in brand coherence is to ensure that a company always attracts the attention of the consumer, keeping its ideas, values ​​and identity aligned.

This is essential to generate identification and recognition, essential elements for building strong brands that are highly capable of building customer loyalty.

To develop this consistency, branding is essential, so if you want to become a specialist in the subject, download our ebook Branding and learn all the secrets.
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