The influence of the Internet on the purchasing process

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It is not only Internet service providers and e-commerce that need to be concerned about this, as statistics show that the tendency of the vast majority of people is to search for information on the Internet, even before making purchases in physical stores.

Instant product and brand searches on search engines and comparison sites have become a key step in the purchasing process . This has even significantly changed the structure of websites and social media.

Areas such as rating and comment sessions have become 100% common on online websites and stores, just like the classic "likes" on social networks.

People are proactive in seeking information to find out what other customers think about a company and its products before making any investment.

The negative impacts of a bad reputation on the web
Regardless of the area in which a company south africa phone number list operates, the first impact we perceive when our brand reputation is not good is the increase in objections from our audience.

Customers are beginning to question our products and services much more, as well as the honesty of our organization.

Professionals may experience a decrease in demand for their work and their presence at events and content. Companies may see impacts on revenue, LTV ( Customer Lifetime Value ) and even turnover rates .

On the other hand, it is important to keep in mind that not having a presence on the web is as harmful as a bad reputation, since a business with few references also generates distrust among consumers.