Add value to your content by making sure you approach the topic differently

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If you're just rewriting something that's been covered many times before, you're unlikely to bring anything insightful or meaningful.

Google's helpful content guidelines state that you should avoid "summarizing what others are saying without adding much value."

So, if you have some older content to optimize, perhaps you could approach it from a different perspective or gain additional insight into the topic.

You can re-do the original research, try something out, or ask an expert in the field for further comment, as mentioned above.

20. Include data
When reviewing your content, consider whether ghana phone number data you have made claims that can be backed up with data. Providing hard facts builds trust and shows readers that you have actually researched the topic.

From a search perspective, adding relevant data can also provide external linking opportunities. You can link to useful data published on authoritative websites in your field.

If you attach your own unique data, there is a good chance that others writing about the topic will cite your source in the future to support their own claims.

21. Keep content up to date
Content optimization never ends, and it's essential to keep your resources up to date . By conducting regular reviews, you can prevent people from coming across outdated content that could provide outdated advice.

Search engines use freshness as a ranking factor, so they value content that is well-maintained and updated.

22. Stay relevant
Make sure the topic of your content is highly relevant to your field of expertise.

People who read content that is disconnected from your main topic area may find it confusing, unhelpful, or distrustful.

Search engines strive for a better user experience, so they reflect that. Assessing a website’s content as a whole usually reveals a lot, but one of the prevailing findings is usually that relevant content performs much better than unrelated content.

There are several reasons for this. In most cases, content is likely to be of higher quality if it is created by experts in the subject matter. However, it also depends on the relationships between the pages.

Content clustering displays a breadth of knowledge about a topic that is interconnected, which can help build topic authority over time.

23. Take your time
It takes time to consider the implications of content optimization for both search and users.

The time it takes to write a blog post is on average just over 4 hours and is increasing.