4. Add interactivity and personalization

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It's no secret that no one likes generic content, and as marketers , we know all too well that the more specific your message, the higher your conversion rate.

But we also forget to remember that high conversion is the consequence of content that triggers emotions by creating a connection with the audience .

When we create a content experience, we should always aim to create this connection. This is where personalization and interactivity play an essential role.

Personalization allows us to create a lebanon mobile database unique experience for each audience member, increasing the chances that they will engage with your content.

We're not just talking about putting a name in the subject line of an email. We're talking about identifying what a group of people's interests are and tailoring your content to make it more relatable to them.

And if you want to go even further, the next step is to create interactive content , such as quizzes, calculators, etc. A good interactive experience is created together with the audience.


People value things they have helped create much more. There's even a name for it: the IKEA effect .

The result is increased brand exposure, positive brand sentiment, and better conversions. And, of course, a more engaged and happy audience.