PPC to re-remind people who have previously visited your site of content

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PPC isn't just for getting new people to visit your site; it can also be great for getting people who have already visited your site to come back and engage with more content. This is called remarketing , and it's one of the most effective ways to use PPC to improve traffic and conversions.

It works by placing a cookie in their browser israel phone number data when someone visits your website, which allows them to see ads for your content when they visit other websites. This is a very effective way to keep your content popular and get people who have already shown interest in what you do to come back and engage with your content more.

What is Performance Max?
Performance Max campaigns cover all types of Google PPC ads (except Local Services Ads) and allocate budget and creative where the algorithm thinks it can be most beneficial to your marketing goals. This means that instead of running separate search, display, video, Discover, and Shopping campaigns, you have one campaign/budget that covers all of these channels.

Currently, keyword exclusion requires working with a Google representative, which means that the finished campaign does not allow for the use of negative keywords in the way we are used to.


Content marketing and PPC are two great strategies that can work together to improve traffic and conversions. The key to success is to use PPC to complement your content marketing strategy, and not try to use it as a replacement for content. When used correctly, PPC will improve the overall performance of your content, and content performance will in turn improve the ROI of your PPC campaign.