Instagram vs. Facebook: Table of Contents

[samiaseo222]

There are many reasons to open a social media app. You can open it out of habit when you're bored, out of curiosity when you want to see what friends and family are up to, or out of necessity when you're considering a purchase and want to see a product in action.

It's impossible to know what your audience is italy phone number data searching for every time they log on to Facebook or Instagram, but you can use existing data to create an educated guess - and more engaging content .

Here's what Facebook users typically search for on the platform:

54% of users are looking for funny or entertaining content.
55% follow or research brands and products.
59% follow news and current events.
71% text with friends and family.
64% post or share photos and videos.
Most people go to Facebook to communicate with friends and family, which means you'll want to make sure your business page doesn't feel intrusive - avoid over-selling and focus on conversation.

What Instagram users typically search for on this platform:

61% of users look for funny or entertaining content.
62% follow or research brands and products.
51% follow news and current events.
51% text with friends and family.
70% post or share photos and videos.
As you can see, more and more people are turning to Instagram to research brands and products . This is a good sign that you should use this social network to highlight product reviews and customer testimonials with plenty of photos and videos.