8 essential factors for having a strong digital presence

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And in practical terms, how can you strengthen your digital presence? Below we explain 8 essential factors that can help you boost your digital strategy to achieve real results.

Pay close attention.

1. Document your strategy
An essential first step in shaping your online presence is to establish a written roadmap.

This helps everyone in your organization know what you want to achieve and the actions that will make it possible.

Your strategy should start by defining the following aspects:

your buyer persona ;
your value proposition ;
the SMART objectives of the strategy;
the actions and tactics to achieve them;
the KPIs and metrics with which you will evaluate the effectiveness of your actions.

Once you have clarity on this, you will have a compass to guide all your efforts. Continue optimizing your digital presence with the following actions!

2. Build a website that is your digital fortress
Of all your digital channels, your website will certainly be the most important. As it is your own channel, you will have at your disposal numerous tools with which you can develop yourself to be present and visible to your users.

Basically, your website is your cover letter !

And if you think about it, a website will make it easier for you:

increase your users' engagement through a memorable user experience ;
generate more conversions by creating pages linked to the different stages of the sales funnel ;
address your users' concerns with product and service pages available 24/7;
create Marketing Automation processes to optimize all your digital processes;
and communicate your identity and what makes you different.
In order for your website to effectively become your digital fortress, you'll need to work to ensure that everything works as it should.

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Some of the actions that will help you leave a good impression on your users are:

incorporate a responsive web design ;
increase the technical performance of the website through WPO optimizations ;
create a coherent web architecture with internal links;
stimulate online sales through e-commerce;
and many others.