8. Perform local SEO actions

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From a financial point of view, local SEO is a highly profitable set of actions, as it attracts nearby consumers, who are much more likely to buy when they value proximity.

Among the things you should do to take advantage of local business opportunities is to manage your online presence on Google with Google My Business .

This way, you will be much more visible to potential customers in the area where your business is located, appearing on Google Maps with your offers.


Another positive action is to get links and mentions on sites in your same geographic location, which are relevant to your closest audience.


9. Get brand mentions, external links and reviews
If you tell Google that your site is authoritative and relevant, the lord and master of search engines will listen to you.

But if others say that your website and its pages and content are truly quality and respond to user concerns, the message to Google is even more powerful, and its algorithms could give you a privileged position.

In fact, the quantity and quality of backlinks a website receives is one of the main factors that Google takes into account when determining who will be placed at the top of its rankings.

For this reason, focus on getting links from external pages, as well as mentions of your brand in general .

It is also very important that you get your clients and users to review and analyze your content and products or services. This, in addition to favoring positioning, transmits confidence to new and potential buyers .

Check out this example from Audiomusica Benavides, a musical instrument store in Lima, which has an average rating of 4.5 out of 445 reviews, with the highest score being 5. It's great for encouraging others to see it as a benchmark for quality!


10. In general, take advantage of opportunities that new zealand mobile database the competition has not explored
Competitor analysis is an essential aspect of Digital Marketing , and SEO for SMEs is no exception.

A good search engine optimization strategy also involves analyzing what the competition is doing , in order to identify platforms, keywords, areas and actions that they have not explored.

Once you detect your competition's weak points, try to explore them to the fullest.

Among other things, try to position yourself in reviews, analysis and evaluations on pages where your competition is not , as well as producing content on topics that they have not addressed . All of this could give you greater credibility with Google's algorithms .