Identify patterns and correlations

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There’s a clear reason for this reliance on social media data. 81% of consumers say social has become their #1 channel for product discovery, according to a Q1 2024 Sprout Pulse Survey. They ask questions, share experiences and discuss product and service alternatives. This creates a wealth of customer-driven information waiting to be harnessed.

Social competitor analysis tools enable you to combine internal knowledge and social media intelligence, bridging the gap between how you think your audience perceives your brand and their actual sentiment. When these insights are paired with data from your CRM, product research and sales data, they give you an even clearer picture of how to grow market share.

Building materials pioneer James Hardie® uses social listening for competitive switzerland mobile database research. They engage in audience and trend analysis, research product sentiment, identify industry influencers and conduct competitor comparisons to build holistic brand strategies beyond marketing.

“Not only is it good from a brand health and marketing angle, it’s also important information we can pass on to our sales teams and product teams. We can find trends and common themes that come up in conversations. We can identify not only our own brand advocates but brand advocates for our competition,” says Bridget Kulla, Senior Digital Marketing Manager at James Hardie.

Here’s a quick look at how you can use Sprout for social listening competitive analysis.