It helps each team reach their respective goals

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Customer service teams, on the other hand, gain opportunities to amplify messaging around key pain points, helping reduce case volume and freeing them to address more complex customer needs.

If that doesn’t make the case, don’t worry—we’re just scratching the surface. Here are three more benefits businesses gain from close collaboration between customer service and marketing teams.

It’s what consumers expect
A Q1 2024 Sprout Pulse Survey shows that 80% of consumers strongly or somewhat agree they use social media for customer service needs more now than they did a year ago. This number goes up to 89% for Gen Z.

We’re at the start of the social customer care boom. As Gen Z and Gen Alpha taiwan mobile database preferences evolve, consumer expectations for social customer service will grow—driven not only by demand but also by brands that innovate and set new standards.


Increasing the flow of customer feedback and insights between customer service and marketing teams elevates the performance of both functions. Just ask the team at Instant Brands.

The company boasts a renowned portfolio of seven kitchenware brands, including Corelle, Pyrex and Instant Pot. Managing customer service for such a diverse lineup requires constant innovation guided by consumer insights.