Collaborate on social customer care

[mstakh.i.mo.mi]

Neither is leaving your followers hanging. Making a conscious effort to reply to questions and comments is crucial. This is why you need to keep a close eye on your @tags and social notifications.

In fact, the Content Benchmarks Report found that this is much more impactful than publishing frequently. 37% of consumers think that the most memorable brands directly engage with their audience on social.

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While most businesses are already aware of the role that social media plays in uae mobile database customer care, the line regarding who owns it remains blurred. This makes it challenging to efficiently deliver satisfactory social media customer experiences.

As marketing teams mostly handle social media, the responsibilities of responding to customers tend to fall on them. Yet without proper training on customer care processes, the quality of responses may suffer.

A collaboration between the two teams can solve this common challenge. With each team sharing responsibility, there’s better coordination on who responds and how to respond. So relevant team members can proactively take action with minimal back and forth. Based on the 2023 Sprout Social Index™, 36% of businesses are choosing this approach.