It is the work carried out after the politician has already been elected, with the aim of strengthening his or her mandate.
The content produced here needs to be quite informative to help build and consolidate the positive image of that political figure in the lives of the population that he or she represents and/or governs.
In both political and electoral marketing , although it is impossible to ignore investment in traditional media (TV, radio and print), it is increasingly essential to think about digital strategies. Feeding social networks, websites, blogs and creating video content can be the difference and the way to get closer to the public in a non-invasive way.
Sports Marketing
This last type of marketing works on promotional actions in the saudi arabia mobile database sports context. Sports events are the crown jewel of sports advertising and marketing. They are true spectacles that generate millions. In 2018, the big thing (excuse the pun) will be the World Cup.
Even though our national team suffered a shameful 7-1 defeat to Germany in the last World Cup, football is still the most popular sport in the world. In Brazil, it is incredibly popular and a true passion for many Brazilians. During the World Cup, this passion is heightened, as fans of opposing teams usually put their rivalries aside and come together to support the Brazilian team.
This type of event, as well as major sports events, end up generating several hashtags and staying at the top of the trending topics on Twitter . They go viral very easily since the audience is usually very high.
Sports marketing is not only about the brand that wants to sell through sport , but also about the sale and promotion of the sport itself and the entire universe around it. More and more athletes, teams and sports figures feel the need to consolidate their presence in the digital environment.
Several Brazilian clubs have already implemented email marketing and SMS sending systems to facilitate communication with members and fans.
Michael Jordan, a former professional basketball player, was for many years the poster boy not only for Nike shoes, but for the entire branding, the lifestyle behind the brand.
A national and much more recent example is that of Neymar. The athlete has a very large presence on social media. On Instagram alone, he has more than 83 million followers. Brands are no stranger to the potential of such influence.
The player is sponsored by several companies in a wide range of sectors, from soft drinks to underwear brands. He is one of the few athletes to earn more from advertising work than his salary as a professional footballer.