There are some attitudes that should be part of your routine when you choose to work with this media. Practicing them is a big step towards making your strategy a success.
Frequency
There is no point in being present on a social network if your voters come to your profile and find it abandoned. Therefore, be sure to have a posting frequency, and to help you control all of this, develop an editorial calendar . There you will mark all the posts and topics you will work on.
Interaction
Respond, clarify any doubts, and know how to deal with potential criticism. Regarding crisis management, we recommend: never delete comments. Doing so is not a guarantee that no one has seen them, but rather that you were unable to resolve the situation.
Monitoring
Measure how your profile is doing, the number of followers, interactions belarus mobile database and likes are parameters that will help you identify whether the strategy being adopted is working.
Tips
To be successful in using Instagram for electoral campaigns, you have to pay attention to some variables. There are some aspects that need to be part of your strategy. Check them out!
Format
As we saw earlier, Instagram offers 4 publishing formats: images, videos, instastories and image carousels. You should choose the best format to convey the idea you want.
Images are the most common formats on the network. You can use filters and make some adjustments on the platform itself. However, you don't necessarily have to post a photo. You can also post art in the allowed formats: square and rectangular.
Videos must be no longer than 60 seconds. They can also be adjusted as with images. Another way to post is the carousel. It consists of a set of up to four images. Its great advantage, like video, is that it allows you to tell stories.
Instastories is a feature created to compete with another app, Snapchat. The ability to create short videos with a 24-hour lifespan and live broadcasts are great options for events where the candidate speaks to the public.