Conducting research, investing in strategic communication, educating and engaging the population: all of this is part of an advocacy strategy. According to Marcello, lobbying is another of these practices, characterized by the defense of interests before public decision-makers.
Caldas asks what the essential practices for advocacy in the third sector would be . For Marcello, advocacy can be divided into four pillars:
Knowledge production: anyone who wants to influence public policies needs to generate knowledge and base it on concrete, scientific data.
Communication: communicating to the population and politicians, with the aim of educating and engaging.
Mobilization: working to build a network. You can’t influence slovenia mobile database anything alone. You need to draw attention to your issue and build coalitions to gain strength for your cause.
Lobbying: direct action to defend interests with public actors, for example in public hearings and meetings, where you will be noticed by public authorities.
Towards the end of the conversation, the CEO of Inteligov wants to know the guest's opinion on the situation of coalition presidentialism in Brazil . Marcello shows concern and explains that presidents in the country have difficulty building coalitions to govern. One of the positive points, however, is the 2017 political reform, which proposed the reduction of political parties, which in practice reduces the number of actors involved in the coalition process.
However, the Legislative branch is gaining strength over the Executive branch in Brazil, with the use of amendments, for example, as occurred with the secret budget. “ The quality of public policies is being harmed, at the same time as the possibility of action by the Executive branch is being removed, resulting in a possible institutional crisis , ” Baird points out.