Personal branding is also important for the "faces" of companies. For example, you are the best plastic surgeon in the clinic where you work, and everyone who wants to get plastic surgery services wants to get to you. Developing a personal brand will not hurt the head of this business either.
At the same time, there is no need to create a personal brand when the clinic has several specialists of the same level. In this case, it is better to focus on promoting the corporate image. The same applies to companies focused on complex products, the creation of which involves a large number of people and technologies.
A personal brand is a combination of the following components:
Professionalism. It demonstrates your expertise in the business kazakhstan cell phone number list you are engaged in. At the same time, you do not have to be a generalist. It is enough to choose your own, perhaps narrowly focused niche, but on the condition of constant improvement in it.
Appearance. Here, a distinction is made between "real" appearance and "digital" appearance.
"Real" is clothing, shoes, hairstyle, accessories, behavior, the space around the expert, for example, the workplace, which can tell quite a lot about the person and create a certain image in the minds of potential clients. "Digital" image is the network design, for example, of a website or an account on social networks.
When combining "real" and "digital" appearance, it is important that the style of these "hypostases" be the same. Let's say a representative of a personal brand positions himself as a healthy lifestyle enthusiast who offers a blog on proper nutrition. This means that he cannot demonstrate to the audience how he eats chips by the handful.
Concept and promotion strategy. It consists of four elements:
positioning: how you introduce yourself to your audience, such as “Ilona, yoga instructor”;
Key messages: what advantages do you offer compared to competitors, the views and values that you convey. For example, a higher education or an internship abroad may be an advantage;