Discussions assuming buyers

[Shishirgano9]

Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms one’s preexisting ideas or beliefs. It’s also known more colloquially in sales circles as “happy ears”. In sales, confirmation bias clouds your judgment, turns customers off, erodes the accuracy of your forecast, and prevents you from seeing sales opportunities with much-needed objectivity. Like great scientists, the best salespeople practice healthy skepticism. They start their lithuania cell phone number list customer likely don’t need, or aren’t willing to pay for, their solution, and look for evidence that they do.



When it comes to mastering the modern sales game, there’s a lot we can learn from how research scientists practice their craft. Basic strategies like taking good notes, being curious, and manifesting conviction in a simply-communicated value proposition can be a massive advantage in the battle for customer attention. How To Sell More by Nailing the Buying Experience by David Priemer People don’t love companies because of their physical products. They love them because of the experiences they create.