How to use social networks for business

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The data
Whether our business is poland cell phone number list national or local, the beginning is almost the same for everyone. Establish who we want to target. Who is our typical buyer. Our audience . We can use data we already have, such as data received from loyalty card subscriptions, point collections or simple newsletters if we have done a good job with our website. If we start from scratch and do not have real data to establish who our target is, we must still hypothesize a buyer persona . Man, woman, both. Teenagers, 40-year-olds, senior citizens. Throughout the national territory, regionally or just locally (as in the case of a street shop that has not developed e-commerce)

Once we have established our audience, we can, based on the customer prototype obtained, establish which social media to use to convey our message. For example: we are a clothing company that has introduced a new line of low-waisted jeans: our target will certainly be traceable mainly on Instagram and TikTok. If instead we are a writer who deals with historical stories, we will find our audience on Facebook.

Let's now analyze the objectives . A topic not to be underestimated, even if we know well that the purpose of every company/entrepreneur is to sell, let's remember that social media are not advertising spaces in themselves, where it is not enough to upload a nice photo of our product to get sales. We said before that social media users are not there to buy, but to be entertained . This is our objective, to entertain the public by talking about our product.