Benefits of long-form articles

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Long-form content is the concentrated effort to put creativity back into content marketing . It’s all about telling stories and engaging readers. That kind of thing is hard to define. Take Forbes contributor Joshua Steimle, for example, who read a lengthy case study about a design firm, Teehan+Lax’s website, which completely hooked him—even though he doesn’t typically read case studies. What was it about this lengthy case study that hooked him? It told a story, yes, but Steimle says there was more to it than that. The answer? The study was written for real people, and above all it was something the Teehan+Lax team wanted to write and read.

As unscientific as it may sound, the human approach is what albania phone number data is so effective here. As Steimle writes:

…if you create content you like, others will probably like it too.

It’s important to understand that long-form articles can be much more than just walls of words. So let’s dive into some of the benefits below.

The average blog post in 2017 was just under 1,100 words long . And that number will likely continue to rise. Compared to 2014, six times as many blogs published posts that exceeded 2,000 words last year.

Word count in messages
Word count in messages (Image source: CoSchedule )
Does that mean the average article is now considered long-form? It depends on who you ask. While many would say anything over 1,200 words is in long-form territory , that doesn’t make it long. Because content length is only half of the picture. The other half is in its form … you guessed it.