Email Marketing: Types and Examples

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There are different types of email marketing , each designed to achieve specific goals. Some are used to bring the customer closer to the company, others to remind them of items abandoned in the cart, others to announce special events or promotional periods…

In short, for each objective, there is a particular type of email that can be forwarded.

Here are some kenya cell phone number list examples that you absolutely must know if you want to implement an email marketing strategy:

Welcome emails : These are sent to new members or customers to introduce them to the company and its products or services. They make a good first impression and can offer incentives like discounts or free trials to spark interest. “ Welcome to our family! Here’s 20% off your first purchase ” is a good example;
Newsletter : to regularly update your audience on news, promotions, blog posts and relevant content. They often include a call-to-action (CTA) to invite readers to discover new products, read articles or sign up for events;
Lead nurturing emails : to keep potential customers interested by providing personalized information and guiding them towards a purchasing decision. They are useful for converting leads into real customers, accompanying them at every stage of the sales funnel;
Confirmation emails : to reassure the user after an important action, such as signing up for a newsletter or completing a purchase. They are a way to confirm that the request has been received correctly and to prepare the ground for future communications;