Storytelling: 5 Models for Telling Stories

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Storytelling, besides being an art, can also be considered a science.

What does this mean?

Over time, the involvement latvia cell phone number list rate of some storytelling techniques has been analyzed and the most successful ones have been identified:

The personal journey,
Overcoming obstacles,
The fable,
The story of inspiration,
The cautionary tale.
According to the research of James Wedmore , an internationally renowned marketing expert, these models should be implemented in the marketing strategy because they are able to engage viewers.

In the personal journey, we tell how a project was born and the reasons that inspired it.

This technique can be used for both personal branding and corporate storytelling.

It was born with the intent to inspire others and is valid in different fields (podcasts, video lessons, blogs).

Overcoming an obstacle is typical of love stories , where two lovers must face many trials before they can be together.

This approach is highly appreciated by the public who recognize themselves in the story and the emotions it describes.

Furthermore, storytelling in which one's own experiences are addressed humanizes the protagonist by reducing the detachment from others.

When thinking of fables, Aesop's compositions with animals as protagonists immediately come to mind. They generally describe realistic events , with talking animals, plants or animated objects.

These are short stories accompanied by a moral .

The lesson is usually given at the end of the story, as a warning to improve one's behavior.

Each of us has a character that we particularly appreciate for his sporting or personal achievements and for his way of doing things. They are a source of inspiration to think about when you want to achieve a certain goal.

Cautionary stories , finally, are very effective.

These warn of the risks of certain choices by highlighting the painful consequences they can have.