Another example is barbie’s adaptation to socio-cultural changes. Dolls that previously followed only aesthetic standards now include black people, fat people, redheads and people with disabilities. Please note that factors here are beyond the control of the company. Therefore, it has the responsibility to monitor the external scenario and adjust its controllable (internal) variables to changes in the environment.
Barbie and sociocultural diversity marketing pipeline marketing vietnam whatsapp data pipeline showcase will your product reach the end consumer? Trust me: there are many alternatives to direct selling. This path is taken through the marketing channel, which is responsible for transporting the product to its final destination. They are part of the p de praça in the marketing mix that we introduced earlier.
and efficiently as possible so customers can make a purchase where and when they expect. The marketing pipeline can be divided according to the number of tiers (intermediaries) through which the product passes: in tiers, sales go directly from manufacturer to consumer; at the level, the product leaves the manufacturer and passes through the retailer () until it reaches the consumer; at the consumer level, the product leaves the manufacturer and passes through the seller (), wholesaler () and retailer () until it reaches the consumer.